{"id":6605,"date":"2025-05-07T10:17:32","date_gmt":"2025-05-07T02:17:32","guid":{"rendered":"http:\/\/www.linkdiss.com\/?p=6605"},"modified":"2025-05-07T10:17:33","modified_gmt":"2025-05-07T02:17:33","slug":"%e7%94%b5%e5%95%86%e5%b0%8f%e7%99%bd%e5%bf%85%e7%9c%8b%e5%85%ad%e7%b1%bb%e5%85%ac%e5%bc%8f%ef%bc%81%e7%94%b5%e5%95%86%e7%ae%a1%e7%90%86%e8%b5%84%e6%96%99%e8%a1%a8%e6%a0%bc%e5%88%86%e4%ba%ab","status":"publish","type":"post","link":"http:\/\/www.linkdiss.com\/?p=6605","title":{"rendered":"\u7535\u5546\u5c0f\u767d\u5fc5\u770b\u516d\u7c7b\u516c\u5f0f\uff01\u7535\u5546\u7ba1\u7406\u8d44\u6599\u8868\u683c\u5206\u4eab"},"content":{"rendered":"\n

\u7535\u5546\u5c0f\u767d\u5fc5\u770b<\/strong>\u516d\u7c7b\u516c\u5f0f\uff01\u7535\u5546\u7ba1\u7406\u8d44\u6599\u8868\u683c\u5206\u4eab<\/strong><\/h1>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u5f00\u7535\u5546\u516c\u53f8\u6216\u8005\u662f\u7535\u5546\u65b0\u624b\u5165\u884c\uff0c\u6700\u5c34\u5c2c\u7684\u5c31\u662f\u5f88\u591a\u4e1a\u5185\u5927\u4f6c\u8bf4\u7684\u4e00\u4e9b\u4e13\u4e1a\u672f\u8bed\u6ca1\u6709\u6982\u5ff5\uff0c\u5f88\u591a\u65f6\u5019\u4e0d\u8bba\u662f\u505a\u5de5\u4f5c\u6c47\u62a5\u8fd8\u662f\u8c03\u5ea6\u5de5\u4f5c\uff0c\u90fd\u5f88\u96be\u7406\u89e3\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u65b0\u624b\u5efa\u8bae\u591a\u53bb\u627e\u627e\u540c\u884c\u5206\u4eab\u7684\u7535\u5546\u516c\u53f8\u7ecf\u8425\u7ba1\u7406<\/strong>\u7684\u53c2\u8003\u8d44\u6599\uff0c\u9752\u521b\u793e\u8d44\u6e90\u7ad9\uff0c<\/strong>\u6216\u8005\u884c\u4e1a\u8bba\u575b\u3001\u7535\u5546\u793e\u533a\u7b49\u5404\u7c7b\u884c\u4e1a\u4ea4\u6d41\u793e\u533a\uff0c\u628a\u7535\u5546\u7ba1\u7406\u5236\u5ea6\u3001\u7535\u5546\u5c97\u4f4d\u804c\u8d23\u3001\u7535\u5546\u85aa\u916c\u7ee9\u6548\u3001\u7535\u5546\u8fd0\u8425\u8868\u683c\u3001\u7535\u5546\u4ea7\u54c1\u89c4\u5212\u3001\u7535\u5546\u7206\u6b3e\u8fd0\u8425\u3001\u7535\u5546\u76f4\u64ad\u8fd0\u8425\u3001\u7535\u5546\u7f8e\u5de5\u8bbe\u8ba1\u3001\u7535\u5546\u5458\u5de5\u57f9\u8bad\u3001\u7535\u5546\u5ba2\u670d\u8bdd\u672f\u8fd9\u5341\u9879\u51c6\u5907\u597d\uff0c\u53c2\u8003\u7740\u53bb\u5b66\u4e60\uff0c\u5c31\u80fd\u5f88\u5feb\u4e0a\u624b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u7acb\u5373\u67e5\u770b\uff1a<\/strong>\u7535\u5546\u516c\u53f8\u7ba1\u7406\u8d44\u6599\u8868\u683c\u5927\u5168<\/a><\/p>\n\n\n\n

\u4eca\u5929\u5c31\u6839\u636e\u5206\u4eab\u516d\u7c7b\u5e38\u7528\u7684\u7535\u5546\u516c\u5f0f\uff0c\u5c0f\u767d\u9700\u8981\u53ef\u4ee5\u770b\u4e00\u4e0b\uff1a<\/p>\n\n\n\n

\u200b<\/strong>\u200b<\/strong>\u200b<\/strong>\u200b\u4e00\u3001\u7535\u5546\u6838\u5fc3\u8fd0\u8425\u6307\u6807<\/strong><\/h2>\n\n\n\n
    \n
  1. \u6295\u4ea7\u6bd4\uff08ROI\uff09\uff1a<\/strong>\u6295\u5165\u4ea7\u51fa\u6bd4\u7684\u6838\u5fc3\u6307\u6807\u3002 ROI = \u4ea7\u51fa\u91d1\u989d \u00f7 \u6295\u5165\u91d1\u989d<\/li>\n\n\n\n
  2. \u76f4\u63a5ROI\uff1a<\/strong>\u7279\u5b9a\u63a8\u5e7f\u5de5\u5177\u5728\u7279\u5b9a\u65f6\u95f4\u5185\u7684\u6295\u5165\u4ea7\u51fa\u6bd4\u3002 \u76f4\u63a5ROI = \u76f4\u63a5\u6210\u4ea4\u989d \u00f7 \u76f4\u63a5\u6295\u5165\u91d1\u989d<\/li>\n\n\n\n
  3. \u5e97\u94faROI\uff1a<\/strong>\u63a8\u5e7f\u8d39\u5360\u5168\u5e97\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u3002 \u5e97\u94faROI = \u5e97\u94fa\u603b\u6210\u4ea4\u989d\uff08GMV\uff09\u00f7 \u63a8\u5e7f\u603b\u6295\u5165<\/li>\n\n\n\n
  4. \u70b9\u51fb\u7387\uff08CTR\uff09\uff1a<\/strong>\u7d20\u6750\u6216\u4ea7\u54c1\u88ab\u70b9\u51fb\u7684\u6982\u7387\u3002 CTR = \u70b9\u51fb\u4eba\u6570 \u00f7 \u5c55\u73b0\u91cf \u00d7 100%<\/li>\n\n\n\n
  5. \u8f6c\u5316\u7387\uff08CVR\uff09\uff1a<\/strong>\u7528\u6237\u6210\u4ea4\u7684\u6982\u7387\u3002 CVR = \u4e0b\u5355\u5ba2\u6237\u6570 \u00f7 \u603b\u8bbf\u5ba2\u6570 \u00d7 100%<\/li>\n<\/ol>\n\n\n\n

    \u200b\u4e8c\u3001\u7528\u6237\u884c\u4e3a\u5206\u6790\u516c\u5f0f\u200b<\/strong><\/h2>\n\n\n\n
      \n
    1. \u9759\u9ed8\u8f6c\u5316\u7387\uff1a<\/strong>\u7528\u6237\u65e0\u54a8\u8be2\u81ea\u4e3b\u4e0b\u5355\u7684\u6982\u7387\u3002 \u9759\u9ed8\u8f6c\u5316\u7387 = \u9759\u9ed8\u4e0b\u5355\u5ba2\u6237\u6570 \u00f7 \u603b\u8bbf\u5ba2\u6570 \u00d7 100%<\/li>\n\n\n\n
    2. \u8be2\u5355\u7387\uff1a<\/strong>\u54a8\u8be2\u5ba2\u670d\u7684\u4eba\u6570\u6bd4\u4f8b\u3002 \u8be2\u5355\u7387 = \u8be2\u5355\u4eba\u6570 \u00f7 \u603b\u8bbf\u5ba2\u6570 \u00d7 100%<\/li>\n\n\n\n
    3. \u8be2\u5355\u8f6c\u5316\u7387\uff1a<\/strong>\u54a8\u8be2\u5ba2\u670d\u7684\u8bbf\u5ba2\u4e2d\u4e0b\u5355\u7684\u6bd4\u4f8b\u3002 \u8be2\u5355\u8f6c\u5316\u7387 = \u8be2\u5355\u6210\u4ea4\u4eba\u6570 \u00f7 \u8be2\u5355\u603b\u4eba\u6570 \u00d7 100%<\/li>\n\n\n\n
    4. \u8df3\u5931\u7387\uff1a<\/strong>\u8fdb\u5e97\u6d4f\u89c8\u4e00\u4e2a\u9875\u9762\u5c31\u79bb\u5f00\u7684\u8bbf\u5ba2\u5360\u6bd4\u3002 \u8df3\u5931\u7387 = \u8df3\u5931\u4eba\u6570 \u00f7 \u603b\u8bbf\u5ba2\u6570 \u00d7 100%<\/li>\n\n\n\n
    5. \u8bbf\u95ee\u6df1\u5ea6\uff1a<\/strong>\u7528\u6237\u4e00\u6b21\u8fde\u7eed\u8bbf\u95ee\u7684\u5e97\u94fa\u9875\u9762\u6570\u3002 \u8bbf\u95ee\u6df1\u5ea6 = \u6d4f\u89c8\u91cf \u00f7 \u8bbf\u95ee\u6570<\/li>\n\n\n\n
    6. \u6536\u85cf\u52a0\u8d2d\u7387\uff1a<\/strong>\u6536\u85cf\u52a0\u8d2d\u884c\u4e3a\u5360\u6bd4\u3002 \u6536\u85cf\u52a0\u8d2d\u7387 = \uff08\u6536\u85cf\u4eba\u6570 + \u52a0\u8d2d\u4eba\u6570\uff09\u00f7 \u603b\u8bbf\u5ba2\u6570 \u00d7 100%<\/li>\n<\/ol>\n\n\n\n

      \u4e09\u3001\u5546\u54c1\u7ba1\u7406\u516c\u5f0f\u200b<\/strong><\/h2>\n\n\n\n
        \n
      1. \u52a8\u9500\u7387\uff1a<\/strong>\u5355\u4f4d\u5468\u671f\u5185\u6709\u9500\u91cf\u7684\u5546\u54c1\u5360\u6bd4\u3002 \u52a8\u9500\u7387 = \u6709\u9500\u91cf\u5546\u54c1\u6570\u91cf \u00f7 \u5728\u552e\u5546\u54c1\u603b\u6570 \u00d7 100%<\/li>\n\n\n\n
      2. \u6ede\u9500\u7387\uff1a<\/strong>\u5355\u4f4d\u5468\u671f\u5185\u65e0\u9500\u91cf\u7684\u5546\u54c1\u5360\u6bd4\u3002 \u6ede\u9500\u7387 = \u65e0\u9500\u91cf\u5546\u54c1\u6570\u91cf \u00f7 \u5728\u552e\u5546\u54c1\u603b\u6570 \u00d7 100%<\/li>\n\n\n\n
      3. \u5e93\u5b58\u5468\u8f6c\u7387\uff1a<\/strong>\u5355\u4f4d\u65f6\u95f4\u5185\u5e93\u5b58\u4e0e\u65e5\u5747\u9500\u91cf\u7684\u6bd4\u4f8b\u3002 \u5e93\u5b58\u5468\u8f6c\u7387 = \u5e93\u5b58\u603b\u6570\u91cf \u00f7 \u65e5\u5747\u9500\u552e\u6570\u91cf<\/li>\n\n\n\n
      4. \u9500\u552e\u5360\u6bd4\uff1a<\/strong>\u5355\u4e00\u5546\u54c1\u9500\u552e\u989d\u5360\u603b\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u3002 \u9500\u552e\u5360\u6bd4 = \u5546\u54c1A\u9500\u552e\u989d \u00f7 \u603b\u9500\u552e\u989d \u00d7 100%<\/li>\n<\/ol>\n\n\n\n

        \u56db\u3001\u8d22\u52a1\u5206\u6790\u516c\u5f0f<\/strong><\/h2>\n\n\n\n
          \n
        1. \u6bdb\u5229\u7387\uff1a<\/strong>\u5269\u4f59\u5229\u6da6\u5360\u6536\u5165\u7684\u6bd4\u4f8b\u3002 \u6bdb\u5229\u7387 = \uff08\u6536\u5165 – \u6210\u672c\uff09\u00f7 \u6536\u5165 \u00d7 100%<\/li>\n\n\n\n
        2. \u51c0\u5229\u7387\uff1a<\/strong>\u6263\u9664\u6240\u6709\u8d39\u7528\u540e\u7684\u5229\u6da6\u5360\u6bd4\u3002 \u51c0\u5229\u7387 = \uff08\u6536\u5165 – \u6210\u672c – \u9500\u552e\u8d39\u7528 – \u7ba1\u7406\u8d39\u7528 – \u8d22\u52a1\u8d39\u7528\uff09\u00f7 \u6536\u5165 \u00d7 100%<\/li>\n\n\n\n
        3. \u7efc\u5408\u6bdb\u5229\u7387\uff1a<\/strong>\u6240\u6709\u5546\u54c1\u6309\u9500\u552e\u5360\u6bd4\u52a0\u6743\u5e73\u5747\u540e\u7684\u6bdb\u5229\u7387\u3002 \u7efc\u5408\u6bdb\u5229\u7387 = \uff08\u5546\u54c1A\u6bdb\u5229\u7387 \u00d7 \u5546\u54c1A\u9500\u552e\u5360\u6bd4\uff09 + \uff08\u5546\u54c1B\u6bdb\u5229\u7387 \u00d7 \u5546\u54c1B\u9500\u552e\u5360\u6bd4\uff09 + \uff08\u5546\u54c1C\u6bdb\u5229\u7387 \u00d7 \u5546\u54c1C\u9500\u552e\u5360\u6bd4\uff09<\/li>\n\n\n\n
        4. \u76c8\u4e8f\u5e73\u8861\u70b9\uff1a<\/strong>\u4fdd\u672c\u9500\u91cf\u6d4b\u7b97 \u56fa\u5b9a\u6210\u672c \u00f7 (1-\u6bdb\u5229\u7387)<\/li>\n\n\n\n
        5. \u8d44\u91d1\u56de\u62a5\u7387\uff1a<\/strong>\u8d44\u91d1\u4f7f\u7528\u6548\u7387 \u7eaf\u5229\u6da6 \u00f7 \u6295\u5165\u8d44\u91d1 \u00d7 100%<\/li>\n<\/ol>\n\n\n\n

          \u4e94\u3001\u200b\u63a8\u5e7f\u5206\u6790\u516c\u5f0f<\/strong><\/h2>\n\n\n\n
            \n
          1. UV\u6210\u672c\uff1a<\/strong>\u83b7\u53d6\u4e00\u4e2a\u8bbf\u5ba2\u7684\u6210\u672c\u3002 UV\u6210\u672c = \u63a8\u5e7f\u603b\u82b1\u8d39 \u00f7 \u63a8\u5e7f\u83b7\u5ba2\u603b\u6570<\/li>\n\n\n\n
          2. PPC\uff08\u70b9\u51fb\u6210\u672c\uff09\uff1a<\/strong>\u5e7f\u544a\u5355\u6b21\u70b9\u51fb\u7684\u5e73\u5747\u8d39\u7528\u3002 PPC = \u603b\u82b1\u8d39 \u00f7 \u603b\u70b9\u51fb\u6570<\/li>\n\n\n\n
          3. \u63a8\u5e7f\u5360\u6bd4\uff1a<\/strong>\u5e7f\u544a\u82b1\u8d39\u5360\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u3002 \u63a8\u5e7f\u5360\u6bd4 = \u63a8\u5e7f\u82b1\u8d39 \u00f7 \u9500\u552e\u989d \u00d7 100%<\/li>\n<\/ol>\n\n\n\n

            \u516d\u3001\u200b\u589e\u957f\u5206\u6790\u516c\u5f0f\u200b<\/strong><\/h2>\n\n\n\n
              \n
            1. UV\u4ef7\u503c\uff1a<\/strong>\u6bcf\u4e2a\u8bbf\u5ba2\u5bf9\u5e97\u94fa\u7684\u5e73\u5747\u4ef7\u503c\u3002 UV\u4ef7\u503c = \u603b\u6210\u4ea4\u989d\uff08GMV\uff09\u00f7 \u603b\u8bbf\u5ba2\u6570<\/li>\n\n\n\n
            2. \u5ba2\u5355\u4ef7\uff08ATV\uff09\uff1a<\/strong>\u6bcf\u4e2a\u8bbf\u5ba2\u7684\u5e73\u5747\u8d2d\u4e70\u91d1\u989d\u3002 ATV = GMV \u00f7 \u4e0b\u5355\u5ba2\u6237\u6570<\/li>\n\n\n\n
            3. \u8ba2\u5355\u5747\u4ef7\uff08AOV\uff09\uff1a<\/strong>\u6bcf\u4e2a\u8ba2\u5355\u7684\u5e73\u5747\u91d1\u989d\u3002 AOV = GMV \u00f7 \u603b\u5355\u91cf<\/li>\n\n\n\n
            4. \u6708\u9500\u552e\u589e\u957f\u7387\uff1a<\/strong>\u672c\u6708\u9500\u552e\u6536\u5165\u589e\u957f\u989d\u4e0e\u4e0a\u6708\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u3002 \u6708\u9500\u552e\u589e\u957f\u7387 = \u6708\u9500\u552e\u589e\u957f\u989d \u00f7 \u4e0a\u6708\u9500\u552e\u989d \u00d7 100%<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

              \u7535\u5546\u5c0f\u767d\u5fc5\u770b\u516d\u7c7b\u516c\u5f0f\uff01\u7535\u5546\u7ba1\u7406\u8d44\u6599\u8868\u683c\u5206\u4eab \u5f00\u7535\u5546\u516c\u53f8\u6216\u8005\u662f\u7535\u5546\u65b0\u624b\u5165\u884c\uff0c\u6700\u5c34\u5c2c\u7684\u5c31\u662f\u5f88\u591a\u4e1a\u5185\u5927\u4f6c\u8bf4\u7684\u4e00\u4e9b\u4e13\u4e1a\u672f\u8bed\u6ca1\u6709\u6982\u5ff5\uff0c\u5f88\u591a\u65f6\u5019\u4e0d\u8bba\u662f\u505a\u5de5\u4f5c\u6c47\u62a5\u8fd8\u662f\u8c03\u5ea6\u5de5\u4f5c\uff0c\u90fd\u5f88\u96be\u7406\u89e3\u3002 \u65b0\u624b\u5efa\u8bae\u591a\u53bb\u627e\u627e\u540c\u884c\u5206\u4eab\u7684\u7535\u5546\u516c\u53f8\u7ecf\u8425\u7ba1\u7406\u7684\u53c2\u8003\u8d44\u6599\uff0c\u9752\u521b\u793e\u8d44\u6e90…<\/p>\n","protected":false},"author":1,"featured_media":6609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[403,405,107],"topic":[],"class_list":["post-6605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kdjyzl","tag-403","tag-405","tag-107"],"_links":{"self":[{"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/posts\/6605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6605"}],"version-history":[{"count":1,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/posts\/6605\/revisions"}],"predecessor-version":[{"id":6611,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/posts\/6605\/revisions\/6611"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=\/wp\/v2\/media\/6609"}],"wp:attachment":[{"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6605"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6605"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/www.linkdiss.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftopic&post=6605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}